With a tradition of more than 70 years, we create individual, authentic, and sustainable footwear. The color palette of rich earth tones reflects a fascination with the past, while the presence of yellow, fuchsia, and red, with an occasional trip into a galaxy interpreted through patterns of stars, sequins, and metallic tones, exudes the energy of street trends.

As children grow up there are key lessons they have to learn; equality, fairness, respect and discipline. The school uniform and wearing only black school shoes has played a major part in this ethos for many generations and in many countries around the world – a tradition we would like to continue.

The new detail of the AW Froddo collection is an extra lightweight and flexible rubber sole, which is perfectly complemented by antibacterial removable insole. Our imperative is to create a comfortable and spacious/ commodious shoe for our youngest, allowing freedom of movement and foot development. Natural materials provide airiness and optimum surrounding for baby feet in all activities.

Many toddlers and preschoolers can often operate an iPad or smartphone before they can write their names or tie their shoes. Today's kids understand technology so well because it has been a part of their lives practically since birth. Because there are so many different tablets available and at a wide range of prices, choosing one for your child and knowing which features to get can be a challenge even for well-informed parents.